Melanie Kennedy
Founder, Strategic Media LLC
I believe knowing who someone is both in and out of the office is crucial to building relationships and understanding values. Personally, outside of my fervor for media, my passions are held with my family, the outdoors, sports, and travel.
Melanie Kennedy, Founder and Owner of Strategic Media LLC, has been in the advertising/media industry for over 25 years. She has expertise in all traditional and digital media channels and has had both employee and freelance roles for direct, corporate and advertising agencies.
Over the last 10 years, Melanie has specialized in B2B / Demand Generation media and has been managing and planning domestic and global campaigns for a variety of companies in many segments. Melanie’s favorite thing about the digital media world is uncovering new, strategic opportunities and seeing them through to success.
One of the things Melanie has learned in her career is that careful testing and learning in digital media will drive success over time with a focus on closed loop reporting and client involvement in what’s working to achieve business success and ROI.
Over the last 10 years, Melanie has specialized in B2B / Demand Generation media and has been managing and planning domestic and global campaigns for a variety of companies in many segments. Melanie’s favorite thing about the digital media world is uncovering new, strategic opportunities and seeing them through to success.
One of the things Melanie has learned in her career is that careful testing and learning in digital media will drive success over time with a focus on closed loop reporting and client involvement in what’s working to achieve business success and ROI.
